Optional deep-diving for those selling in several channels: an Excel sheet that puts the channels side by side and shows what's actually left for you in each one – after markups, fees and costs.
Before you open the sheet
The tool is only as good as the numbers you feed it. Have two things ready:
- Your baseline costs – cost per unit and general costs of production.
- Price and costs per channel – what you charge in each channel, and what belongs to that channel (transport, marketing, your time).
Do it together at the kitchen table – the assumptions get more honest.
Download and fill in
The sheet guides you segment by segment: describe the channel, choose price or trade price, enter markups and volume – and let it calculate your margin and what the wholesaler and the store earn along the way. A pre-filled example shows how.
Hold the result against your priorities from step 1: if the numbers confirm the channel choice – go. If they contradict your gut, both have something to say – the numbers see the kronor, the gut sees the time and the energy. Then back to set your price.