A repeat order from a restaurant or shop can be worth more than a hundred one-off customers. But the road there looks different: it's about relationships, reliability, and making it easy to say yes.
What this part will cover:
- Finding the right person and the right moment – the chef, the restaurateur or the store manager, not "info@".
- The tasting that opens the door – bring something to taste, not just something to read.
- The product sheet – one page with price, volumes and delivery, so the buyer can say yes on the spot.
- The follow-up – it's rarely the first conversation that lands the deal.
- Nurturing and growing your existing business customers – the reorder is the best deal there is.
While you wait: the channel map and comparison tool in step 1 show what retail and wholesale mean for your margin – good to know before you book the meeting.
This part is in progress – text and worksheets are on the way.